In my daily research, this is what I actually see. Pixieset, Showit, and BluDomain are strong in the photography industry. Wix, GoDaddy, and WordPress show up constantly too.
The difference is in the intention behind the design. Wix, GoDaddy, and WordPress serve millions of businesses across every industry, so their templates are built to work for everyone. That means a photographer is starting with the same foundation as a restaurant or a law firm. You can make it work, but you’re building around a general framework, not one that was designed for how photographers book clients, showcase work, and build trust with a visitor.
BluDomain has been designing for photographers for 23 years. The templates, the tools, the editor, all of it built around what a photographer actually needs to grow their business.