What are the five golden rules of a photography website?

1. Curate your images. I have to be sold by what I see first. No blurry photos, no filler images, nothing that doesn’t belong. High-resolution, intentional, consistent. Ask yourself: are these your five best images at hello?
2. Keep it simple. Nobody is reading paragraphs of text. Remove the chaos. A calm, clean website lets your work breathe.
3. Typography matters. The fonts you choose, the size, the color. Keep it readable. Black. Nothing fancy, nothing small. If I have to work to read it, I give up.
4. Keep your website fresh and your copyright year. Updated work, current sessions, relevant content. An outdated website tells me you might be out of business.
5. Make scrolling an experience. Clean, modern flow. Your visitor should feel relaxed moving through your site, not overwhelmed. Every section should feel intentional.